Content Marketing Case Study – Powertool World

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COMPANY AND ORGANIC PERFORMANCE are one of the UK’s leading power tool retailers, based in the North East. Although the company had engaged with digital marketing agencies in the past, very improvement was being seen in their overall organic visibility around key power tool brands such as Dewalt, Makita and Bosch.


It was obvious from an initial audit of the site that the website was technically solid. The big wins were going to come from a link acquisition campaign, something that few competitors were successfully engaging in. Our link acquisition campaign involved producing unique content aimed at specific target audiences. This content came in the form of infographics, quizzes, PR led campaigns working alongside the National Careers Service to gain coverage around the National Apprenticeship Week (Mid-March 2016).

Powertool World Content Examples











The Results engaged with Evolved Digital in August 2015.  Since this period, over 60 new linking domains have been acquired including links from highly relevant and top tier sites such as:

Powertools World Coverage










Organic Visibility & Keyword Rankings

The graph below shows the organic visibility of the domain  in, according to SearchMetrics.  The impact of the campaign can be clearly seen after approximately 2 months of the campaign beginning.  The site has continued to see a steady growth in organic visibility as rankings continue to improve.

Powertool World Visibility

Powertool Keywords










Kyle Mitchell Powertool World

“Evolved Digital have consistently produced content marketing campaigns that deliver on coverage and relevance. The results of which speak for themselves (the results are awesome by the way). I’ve used numerous reputable agencies and for us, others usually fall short on either idealisation, execution, or delivery (outreach) while Evolved nail it every time.”

Kyle Mitchell – Digital Marketing Director at Powertool World


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